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In the rapidly evolving world of startups, Web3, and blockchain, design isn’t just about aesthetics—it’s about building trust and fostering innovation. I specialize in crafting intuitive, high-impact digital experiences that empower emerging brands and pioneering projects in the crypto space. With a keen understanding of Web3 principles and the unique demands of blockchain technology
Weedery Project site
Role: UX/UI Designer
Duration: Q1 2024
Tools: Adobe Illustrator, Adobe Photoshop & Figma
Case Study
Weedery is an innovative platform combining the world of cannabis with blockchain technology, offering a unique ecosystem through the WDRY token. The project aims to connect cannabis enthusiasts, growers, and investors through a seamless digital experience.
Challenge: Design a landing page that effectively communicates the value of the WDRY token, showcases the Weedery ecosystem, and drives user engagement with clear calls to action.
Approach
User-Centered Design: Focused on a clear information flow to guide users from token discovery to ecosystem features.
Visual Strategy: Dark theme with green accents for a premium, nature-inspired look. Integrated high-quality cannabis visuals for an immersive experience.
Strategic CTAs: Placed "Join Now" and "Shop Now!" buttons to optimize conversion points.
Results
100% Increase in investments: Improved project development and investments.
Learnings
Balancing a complex message with clear design was key to engaging both crypto enthusiasts and cannabis users.
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Weedery Marketplace MVP
Role: UX/UI Designer
Duration: Q2 2024
Tools: Adobe Illustrator, Adobe Photoshop, Figma
The Weedery Marketplace MVP is a multi-seller platform concept for cannabis-related products, designed to support cryptocurrency payments via WDRY tokens. The aim was to create a user-friendly interface that allows easy exploration and purchase of products across categories like Grow Shop, Seed Shop, and Dispensary. This MVP is currently in the design phase and has not yet been fully developed.
Approach
User-Centered Layout: Designed clear navigation paths for users to explore product categories, ensuring seamless browsing across sections like Grow Shop and Seed Shop.
Visual Strategy: Developed a dark-themed design with green accents, using high-quality product imagery to create a premium look while maintaining brand consistency.
E-commerce Optimization: Focused on intuitive features like category filters, product highlights, and strategic CTAs like "Buy Now" to optimize future conversion rates.
Results
Validated Design for Development: The MVP design has been approved for development, showcasing a user-friendly and scalable structure.
Positive Stakeholder Feedback: The design effectively communicates the value of the platform, garnering praise for its intuitive user experience.
Learnings
Designing an MVP for a niche market like the cannabis community required balancing aesthetic appeal with functional navigation, ensuring a smooth user journey from discovery to purchase.
